Gaining Customer loyalty through Service Excellence


With challenges in hiring the suitable person for the job position, many companies are having difficulty sustaining their business due to the shortage of manpower. In such circumstance, what should a company do to improve its business? Or being a salesperson, what should you do to gain customer loyalty?

Being a customer myself, I am enjoying great customer service experiences at the food places near my workplace, as the:

  • Toastbox service crew would remember my usual drink order every time.

  • Subway Sandwich Artists would remember my usual breakfast order as well! (My usual choice of food, drinks, vegetables, etc...)

Just imagine, how nice it would be to walk into a cafe and your usual order is remembered. Won't it make you feel good returning to this cafe even though there are similar cafes nearby? Such action itself is an extra mile service to the customers (By remembering their preferences)!